Many firms are struggling a drop in buyer retention, a phenomenon we’re calling "The Lost Order." But , this isn't necessarily a setback; it’s an moment to leverage classic techniques utilized by Madison https://docs.google.com/document/d/12GiBh-a9FlYyYxGkJOsWy6r4O84nFIAby2sR6MmxmGE/edit?usp=sharing